Technology PR efforts can no longer depend upon buzzwords and next-generation market projections. Instead, tech PR firms need to depend on demonstrating value propositions, leveraing customer testimonials and case studies, and sharing deep insights they show their capabilities and tell their business story. They must be assertive in how they speak to their audiences – customers, partners and investors – and have that confidence reflected in all corporate communications and media relations efforts.
The technology landscape is only becoming more crowded, as not just companies but entire categories seem to pop up virtually overnight. Artificial intelligence, machine learning, automation, edge computing and the ability to visualize it all are just a few examples of a noisy, crowded space. Even more challenging has been the tech journalist exodus over the past decade, resulting in new voices (podcasts, digital TV, self-publishing bloggers and more) commanding more attention from brands who want to reach decision makers. For this reason, technology PR has changed dramatically, creating new opportunities and limitations.
FischTank PR builds custom messaging and campaign strategies for technology PR clients that focus on existing platforms, products, clients and customers, while positioning its client brands as industry innovators at the forefront of their respective field of business. We develop marketing and communications programs for private and publicly trade companies spanning enterprise tech and software, mobile advertising and digital advertising, data analytics, fintech, professional business services, automated marketing platforms, digital agencies, creative agencies, and many more.
FischTank is a leader in providing technology PR services, media relations, content writing, speaker and award submissions, social media management and more. We encourage you to please click on specific subsets of technology below to learn more.