Financial Services, VC & FinTech PR

Financial servics PR, especially within sectors spanning venture capital (VC), investment banking, fintech and others, are undergoing constant change. Driven by global events like climate change, and new technologies like artificial intelligence, the way capital is raised and deployed doesn’t look at all as it did in the past.

FischTank works with both traditional and next generation financial brands and VCs to hone and deliver their message to target audiences including family offices, broker dealers, potential partners and portfolio companies, RIAs, capital markets, consumers and acquisition targets. We work with our VC and financial services PR clients to effectively break news (funding rounds, exits, milestones, etc.), establish thought leadership, and trendjack, or speak on contemporary news subjects. All of these efforts drive media visibility, provide fodder for business develpoment and marketing initiatives, and improve SEO/ORM for how the brand appears online when someone performs due diligence on it.

Our ability to simplify messaging and share with journalists by conveying why something is important and worthy of coverage, has generated media coverage in outlets spanning Axios, Barron’s, Bloomberg, Business Insider, CNBC, Financial Times, Forbes, Fortune, Investment News, The New York Times, The Wall Street Journal, Wealth Management Magazine, and many others. We have also successfully reached mainstream consumer outlets such as DailyWorth, Elite Daily, NPR, Penny Hoarder, The Slate and many others.

The financial services industry shouldn’t be so devoid of creativity and proactive communications. FischTank has helped companies develop and execute traditional financial services PR and digital marketing solutions to achieve their goals, leveraging social media, e-mail marketing, social media marketing, and graphic design for events and tradeshows – all while remaining compliant and professional. We work with our financial service and fintech clients to best understand their audience(s), and how to produce media coverage and/or marketing materials that can be leveraged to reach them.

Further, as new fintech tools such as equity crowdfunding, robo advisors, insurtech platforms, and blockchain technology; crypto currencies like Bitcoin and tokenized securities; and others become more prominent the media landscape has adapted as well. Smart journalists are cognizant of these changes, but also skeptical with respect to many of the emerging technologies entering the market.

FischTank PR is a leading financial services PR and VC PR group that maintains relationships with journalists who matter, and doesn’t believe in buzzword salads and hyperbole that usually create more skepticism than quality discussions. We are clear about our clients and their differentiators, be it a technology or investment thesis, and present that information to journalists in a way that is respectful and palatable. Most important – we explain why it’s newsworthy.

A good PR firm will shoot you straight about your media viability, and FischTank PR is that financial services PR partner.

Who we’ve worked with

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Address

32 Broadway, Suite 1701
New York, NY 10004

Phone

+1 646 699 1414

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