Digital Marketing

Digital Marketing and Social Media encompass many aspects of modern communications efforts. The presentation and functionality of a brand’s website, its social media strategy, e-mail marketing campaigns, and other forms of digital branding and outreach are all essential tools to succeed for modern businesses.

Some businesses turn to LinkedIn to drive business development, both organically as well as by sponsoring content to reach niche demographics. Others use X (Twitter) to drive shareholder awareness. Reddit continues to represent one of the most under-utilized platforms in all of marketing and commuincations! All social and digital marketing channels play a role in a brand’s online reputation and SEO prominence, and often times, within its business develpoment and sales strategy.

FischTank PR has expertise in designing, developing, publishing, and conducting outreach utilizing digital marketing efforts to best leverage your message in a way that your target audience will easily consume and understand. This may mean by sharing messaging and that is direct and assertive; publishing company news and announcements; highlighting employees and corporate events which are proven to boost culture and recruiting efforts; sharp insights about a brand’s respective industry, and more.

All of these objectives can augment existing business development and marketing efforts, reaching target audiences organically through social networks, email correspondence and online search.

FischTank PR’s digital marketing capabilities include:

E-Mail Marketing

E-mail marketing is a powerful tool for modern day business. Whether a publicly traded company seeking to deliver updates to shareholders, a non-profit attempting to raise its profile, or a business pursuing sales and customer lead acquisition, e-mail marketing needs to be part of your overall marketing strategy. FischTank works with only the best e-mail distribution platforms to design and execute e-mail marketing strategies to achieve any organization’s objective, while also providing in-depth measurement that can be tracked by the organization to determine ROI.

Web Design

FischTank provides thorough execution for establishing a brand’s presence. Relying on years of experience in creating and maintaining websites spanning several industries, FischTank has developed a reputation for producing websites that best reflect clients’ strengths and objectives. This includes identifying URLs, developing content, performing design, achieving high functionality and user experience, and ultimately delivering and maintaining a modern, effective website.

Social Media

It is no longer acceptable to say, “Sure, we have social, we’re doing LinkedIn and X (the artist formerly known as Twitter).” The digital landscape is rapidly changing, and new methods to reach potential partners, investors and customers are readily available to be capitalized on. FischTank develops a customized social media strategy for each client, ensuring the correct message is optimized and published to reach the appropriate audience while increasing engagement and brand awareness.

Online Reputation

When a potential customer, partner, investor or employee Googles your brand/company, what do they find? Regardless of your business, your online search reputation matters, and FischTank is adept at using proactive digital market initiatives to ensure the first page of search accurately and positive reflects who you are, and what you do.

Our Services

Media Relations

Branding & Messaging

Digital Marketing

Content Writing

Crisis Communications

PR for SEO

See all of our services