Content writing plays an intregral role within all marketing and communications strategies, especially PR and media relations, business development/sales, and SEO/ORM. Too often, business fail to prioritize strong content writing, and end up publishing rushed copy that doesn’t reflect their messaging or brand ethos and worse – impacts them from a customer, client, investor and online search position.
There are many forms of content writing, and all of them need to be considered as assets for different strategies and objectives. Blogging is an awareness generator and SEO/ORM tool; white papers and case studies are assets for business development and sales, as well as for media relations; and shareholder newsletters and CEO letters are ideal for those reaching investor and financial audiences. Web copy is a critical resource that is often left until the last minute, and impacts nearly all audiences.
FischTank PR tackles every writing assignment the same, by determining the objective and audience. What are we trying to achieve, and who are we trying to reach? We take established messaging or start from scratch, and use that as the building blocks for all content development. This ensures messaging is consistent in voice and focus. We then draft material that is intended to meet each respective objective and vehicle for distribution, and work with our client brands to finalize.
For the newest to the most established companies, creating fresh, relevant and targeted content can be a challenge. Like you, many are asking the question of how to manage content writing and create messaging that best represents their company and its objectives. FischTank PR is ready to talk to you about it.