Content writing plays an intregral role within all marketing and communications strategies, especially PR and media relations, business development, and SEO/ORM. Too often, businesses don’t prioritize strong content writing, publishing rushed copy that doesn’t reflect their messaging or brand ethos and worse – impacts them from a customer/client/investor AND online search position.

For the newest to the most established companies, creating fresh, relevant and targeted content can be a challenge. This could include building out a company website, drafting smart press releases and newsletters, or creating brochures, flyers, ads or invitations before a big event or meeting. Like you, many are asking the question of how to manage content writing and create messaging that best represents their company and its objectives. FischTank PR has the answer.