Search Engine Optimization (SEO) is an important market tool for any company or organization that relies on customers, clients and investors finding their website when conducting an online search. Companies rely upon SEO firms for site audits, meta and title tagging, and using open source websites to add content and high quality links – but are now understanding the role of media relations within a digital marketing strategy, or what we call “PR for SEO.”

Increasingly, these companies are turning to FischTank to implement PR for SEO programs that produce media exposure that not only builds brand awareness and lead generation, but that also supports SEO. Our clients rely upon FischTank’s ability to place op-eds and bylines, insert commentary surrounding general or niche news trends, and consistently drive media coverage that references the company and often includes valuable hyperlinks back to the website or product pages.