PR for GEO (Generative Engine Optimization) is the newest (and potentially most critical) digital marketing tool for any company or organization that relies on customers, clients, investors, industry partners, or any other group finding it through online search. While SEO (Search Engine Optimization) and ORM (Online Reputation Management) are the longest used strategies for being found online, GEO is the powerful new kid on the block for inserting brands into the conversation within search – literally.
With the rise of LLMs like ChatGPT, Claude, and Gemini, and AI search like Google’s AI Overview, searching online has changed. No longer are searchers just presented with a list of links/websites for them to browse through (though this SEO tactic is still important); LLMs and AI overviews are providing tailored, specific answers to the questions asked.
According to
a recent study by SEM Rush, an AI search visitor is 4.4x more valuable than an average visit from traditional organic search (based on conversion rate). Which means you don’t just want to be the top link shown in search results; your organization needs to become the source for the answers to the questions. But how?
FischTank builds GEO campaigns for organizations that don’t want to be seen online as just one of dozens of options but want to be recommended as one of THE answers to a searcher’s question. Our unique understanding of LLMs and AI search, how and what they scan to feed their engines, and how to utilize tactics like media relations, self-publishing, and other traditional marketing tactics ensure our clients appear for anyone who may be looking.
