The enterprise tech industry is constantly changing with new developments and innovation as new technologies like AI are being implemented by industry leaders. Enterprise tech PR is essential for brands seeking to showcase their industry leading offerings and expertise. FischTank PR has worked within enterprise tech PR industry for a decade, working with leading brands who create new technologies and the companies implementing them. Below is a roundup of enterprise tech to close 2023:

“After spending much of 2023 exploring where generative AI fits in their tech estates, organizations will look in the coming year to connect the technology to business strategy.

The overarching theme in enterprise tech in 2023 has been quite clear: the impacts of generative AI loom large, and decision-makers must come to terms with where it fits into their tech stack. 

IT leaders will need to erect AI security and privacy guardrails as adoption expands throughout the enterprise. 

This strategy relies on intelligent applications and workforce analytics to offer workers context and guidance. One-quarter of CIOs will turn to this strategy over the next four years to lower time to competency by 50% for key roles.”

Snap to close AR division for enterprises months after launch | Reuters

“Snap Inc (SNAP.N) is shutting its division focused on making augmented reality (AR) services for businesses within months of its launch, as the ad-dependent social media company struggles in a tough economy.

Snap, the maker of photo messaging app Snapchat, started AR Enterprise Services (ARES) in March, looking to diversify its revenue beyond digital advertising that makes up the vast majority of its revenue. However, the division struggled to pick up.

“It would take significant incremental investment to grow our enterprise offering for retailers and we simply cannot make that investment at this time,” CEO Evan Spiegel said in a note to employees, adding the company had to instead focus its resources on the core advertising business.”

CEO Spiegel said rising adoption of generative artificial intelligence made it hard for Snap to differentiate its offering that allowed customers to use its AR tech on their sites as companies created their own experiences.”

Enterprise tech giant NCR forges partnership with Clip Money | Fintech 

“The exact amount of the investment remains undisclosed, but the collaboration signifies a pivotal partnership between NCR and Clip Money Inc.

Operating through its API-driven system, Clip Money facilitates businesses to deposit cash into their preferred bank account……Complementing this, NCR’s involvement will augment Clip’s deposit services across its leading cash-in network, spanning over 2,500 operational sites and reaching 70 prime population hubs in the U.S.

The investment is poised to fast-track Clip’s market expansion, enhancing NCR’s cash management offerings for both issuers and merchants. This joint venture aims to streamline cash deposit operations for financial institutions and merchants, lessening the dependency on branch visits and aiding in effective cash handling post work shifts.”

“The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. (IBM, Oracle, and Salesforce are in the 2-3% range.)

Revenue growth remains solid across the industry, but slowing somewhat, with none of the Big 3 outperforming the others enough to materially alter the balance of power. 

The frenzy created by the public release of OpenAI’s ChatGPT has triggered an arms race among hyperscalers to differentiate themselves by developing their own large language models (LLMs), building platforms that enable enterprises to create generative AI applications, and integrating generative AI throughout their portfolios of service offerings.

Microsoft, which bankrolled OpenAI to the tune of $10 billion, has embedded ChatGPT features into everything from productivity apps like Word and Excel, to its Edge browser, to a cloud offering aimed at enterprises, the Azure OpenAI Service.

For CIOs, this means there will be multiple cloud-based options for building generative AI functionality into existing business processes, as well as creating new AI-based applications.

As a result, organizations are adopting FinOps technology to manage and optimize cloud costs. Linthicum says that FinOps enables organizations to reduce technical debt and “drive more cost savings by normalizing the use of cloud resources.”

This week in enterprise: Tech IPOs gain steam, AI keeps booming and WMware reaches for relevance | SiliconANGLE

“Making up for lost COVID time, companies are cramming events into what is sometimes a slow tech news season, IPOs are heating up, and investors continue make big moves in artificial intelligence and cybersecurity.

The 25-year-old virtualization giant and its Chief Executive Raghu Raghuram (pictured) made a case for a continuing central role in enterprise computing, in particular aiming to be the key enabler for companies using multiple cloud providers, especially as they dive into generative AI with abandon. We take some deep look at its prospects this week.

AI continues to be hot, with big new fundings. Meantime, though cybersecurity startups continue to get funding, others are faltering or selling out, so the perennially messy market remains just that.”

European regulators crack down on Big Tech | Reuters

“European regulators have launched a series of probes against Big Tech. In the latest one, Britain’s media regulator asked the country’s antitrust authority to investigate U.S. tech giants Amazon (AMZN.O) and Microsoft’s (MSFT.O) dominance of the UK cloud market.

Microsoft said in August it would unbundle chat and video app Teams from its Office product in a bid to avoid a possible EU antitrust fine, a month after the European Commission launched an investigation into its Office and Teams tie-up.

In May, Meta was hit with a record 1.2-billion euro ($1.27 billion) fine by the EU’s lead privacy regulator for its handling of user information and given five months to stop transferring users’ data to the United States.

EU regulators said in June that Alphabet’s (GOOGL.O) Google may have to sell part of its adtech business to address concerns about anti-competitive practices, threatening the company with its harshest regulatory penalty to date.

The EU competition watchdog last year accused Apple (AAPL.O) of restricting rivals’ access to its tap-and-go technology, NFC, used for mobile wallets, making it difficult for them to develop rival services on Apple devices. The regulators have since continued their investigation.” 

***Guest post from FischTank PR interns: Veronica Riga and Bianca Roque *** 

Want to learn more about enterprise tech PR?

FischTank PR has extensive knowledge of the enterprise tech industry by working alongside trendsetters in the technology sphere and the organizations striving to stay ahead of the curve. Please contact us at [email protected] to learn more about our services. 

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