Social trends and technology are both evolving at a rapid pace, as major companies are investing millions of dollars into Metaverse PR. “Much like [how] the internet opened up a vast new world of opportunity, creators and companies are hoping the metaverse can do the same thing,” said Yahoo. The possibilities that the Metaverse can provide are endless and could alter how we do everyday activities (i.e. social gatherings, shopping, real estate, and much more).

Here are a few events that have happened in the past month:

Meta top executive Nick Clegg explains Facebook’s futuristic plans for the metaverse – Vox

“When Mark Zuckerberg announced last year that Facebook was changing its name to Meta and that, within five years, the company would transition from being primarily a social media company to a “metaverse” one, many people were skeptical, confused, or downright scared.

The metaverse — a concept pulled from science fiction — is a simulated virtual world where people can socialize, work, and play via digital avatars of themselves rather than with their actual physical bodies.

Zuckerberg is going all-in on the idea, spending billions of dollars to develop futuristic technologies like neural interface wristbands and augmented reality smart glasses that will underpin this new virtual world.”

Walmart Continues To Consolidate Metaverse Presence With Latest Acquisition Of Memomi – Benzinga

“Walmart, Inc. agreed to acquire Memomi, an augmented reality (AR) optical tech company. 

Memomi is a leading technology provider for enhancing virtual optical try-on experiences, helping customers virtually ‘try on’ eyewear in real-time for a seamless, easy, and fun omnichannel experience.

Walmart has been investing in several new technologies in the virtual try-on space, including its recent launch of an AI-powered virtual clothing try-on feature, powered by its acquisition of Zeekit, TechCrunch reports. It also launched an AR feature to help users see furniture and other home decor items appear in their own space.”

RLTY raises over $4 million in funding for metaverse event creation tools – VentureBeat

“Metaverse event company RLTY announced it’s raised €4 million, or over $4 million in funding for its new event-building tools. With the money, the company plans to continue offering its bespoke solutions to brands who with to stage events within the metaverse.

RLTY offers virtual events setups for concerts, festivals, art fairs, and other social gatherings, both independent and as digital mirrors of real-world events. They offer a library of virtual spaces and venues, solutions for NFTs and monetization, and a dashboard for tracking events and analyzing data.

RLTY co-founder Zack Sabban said in a statement, ‘Metaverse platforms offer infinite possibilities for both companies and brands. Our mission is to provide access to these worlds and leverage them to create unique events for as many people as possible, free from geographical, cultural or financial obstacles. RLTY is currently the only one-stop shop for creating metaverse events from A to Z and we are proud to be backed by the biggest names in the meta sphere.’”

Tripp Works to Create a ‘Mindful Metaverse’ – Los Angeles Business Journal

“Tripp Inc., a Los Angeles company that uses virtual reality in conjunction with meditation sessions, has received $11.2 million in a funding round this month. The money will finance building technologies that facilitate wellbeing in the metaverse, according to a release from the company.

… the platform allows customers to join live meditation sessions while wearing a VR headset through EvolVR. Tripp acquired EvolVR, an online virtual reality community offering meditation services, in February with a combination of cash and equity.”

Puma makes big Web3 push as sports brands go all-in on the metaverse – Vogue Business

“Puma, up against tough competition in the metaverse from Nike and Adidas, has revealed the next stage in its Web3 strategy: a partnership with 10KTF, the narrative NFT project that includes a virtual Tokyo and digital clothing for profile picture avatars (PFPs) made by Wagmi-San, a fictional tailor who previously worked with Gucci.

‘As a sports company, we have to be thinking about engaging with people in the physical world and giving people the opportunity to bring physical products into the digital world,’ Petrick says. Digital products open up new possibilities, he says: a digital basketball shoe can carry with it athletic abilities in virtual worlds, for instance.”

Gucci Hosts Art Exhibition in the Metaverse – hypebae

“Gucci has delved even deeper into the metaverse through the House’s first online exhibit and auction. Titled “The Next 100 Years of Gucci,” the exhibition will see a range of visual artists displaying NFT artworks that encapsulate a telescopic vision of the House.

In partnership with NFT marketplace SuperRare, Gucci will showcase at the Vault Art Space, set to house a regular rotation of exhibitions within the digital realm. Marking the space’s debut, the first exhibition enlists 29 contemporary artists draw inspiration from Gucci’s past heritage and present design to create their pieces.

Gucci’s move to the metaverse signals the brand’s commitment to supporting emerging talents, alongside Alessandro Michele‘s mission to push boundaries and spark change. The partnership with Vault allows the House to venture further into the realm of web3, with this exhibition being the first of many.”

Samsung turns to Discord to build out its metaverse strategy – Digiday

“As Samsung builds out a metaverse marketing strategy, the company is taking a test-and-learn approach across various virtual platforms. During NFT NYC [June 20] in New York, the company said it has been expanding the ways it interacts with Web3 fans through digital experiences and virtual wearables including branded NFTs. The exclusive content is part of a plan to attract users to its new Discord server, which debuted earlier this month.

***Guest post from FischTank PR intern Steven Young***

Ready to boost your metaverse PR initiatives?

FischTank PR offers a wide range of services for technology companies that wish to stand out from their competition and raise their profile through metaverse PR efforts. This includes developing custom messages and campaign strategies, as well as targeted media relations programs to generate awareness for products, partnerships, funding, and more. If you’re looking for a PR firm with a strong understanding of the industry and a results-oriented approach to media relations, please contact us at [email protected].

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