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PR for AI

PR for AI focuses on highlighting innovations as they continue to unlock newfound potential in the tech industry and beyond. With rapid growth and expansion, artificial intelligence has continually seen breakthroughs beyond technology applications, with a newfound presence in diverse industries in recent years. From biotech to healthcare to business, AI is being used in ways never seen before, with positive outcomes for those who can leverage its many applications.

The future of AI is promising, and as artificial intelligence applications carve out a space as a disruptive force in many industries, it’s clear that PR for AI is more important than ever. Here is some recent notable AI news: 

A Wave Of Billion-Dollar Language AI Startups Is Coming – Forbes 

“We now stand at an exhilarating inflection point. Next-generation language AI is poised to make the leap from academic research to widespread real-world adoption, generating many billions of dollars of value and transforming entire industries in the years ahead.”

3 Predictions for How Businesses Will Use AI in the Future – Inc.com

“Every company is going to be affected by artificial intelligence technology–even companies that operate entirely outside the technology space. New products and use cases are constantly appearing, and embracing them can help a business achieve new efficiencies.  

A massive report on tech trends published by the Future Today Institute highlights many ways that A.I. will be developed and deployed. For founders trying to solve problems inside their company, looking at the next generation of products that are A.I.-enhanced could be an easy pathway toward a solution.”

Kwant AI Raises $3.9 Million Seed Round to Revolutionize Workforce Management for Industrial Job Sites – Yahoo! Finance  

“Kwant AI uses low-powered sensors with long battery life to collect real-time data, predictive analytics for high risk, and send daily alerts. The network penetrates through building materials and can cover up to 15 miles allowing for communication in any direction.

Kwant AI’s platform supports customers, partners, and some of the largest builders in the world like Delta, DPR, Walbridge, Moretenson, Gilbane, Paric, McCarthy, Alberici, Comcast, and Wesco across airports, electric vehicle factories, roads, data centers, and commercial buildings with a portfolio value of over $60bn.

Intel confirms acquisition of AI-based workload optimization startup Granulate, reportedly for up to $650M | TechCrunch 

“Granulate had raised $45.6 million with a modest valuation of $110 million, according to PitchBook, with previous investors including Insight Partners, Red Dot Capital and Dawn, among others. It had last raised money just over a year ago, in a $30 million Series B we covered here, so based on that timing, it looks like this deal might have come out of the company talking to companies for investment (a moment that often leads to acquisition offers, when the conversations are with would-be strategic backers).

Granulate works across multiple cloud and on-premise environments — where it claims its software can improve response times by up to 40%, and throughput up to five times, while reducing costs by up to 60% for an organization’s workloads. As we’ve noted before, bigger tech companies like Netflix, Google and Amazon typically invest huge sums to build their own optimization technology, but smaller organizations (and you can still be huge while still being smaller than companies like Google) would not have the bandwidth — pun intended — to address it in the same way.”

Looking for an AI PR firm?

FischTank PR understands the importance of PR for AI, and knows how to navigate the landscape of emerging tech from experience generating media coverage for clients utilizing AI in industries spanning technology, healthcare, sustainability, entertainment, automotive, and more. If interested in working with a firm with deep PR for AI experience, please shoot us a note at [email protected].

***Blog post authored by FischTank PR intern Anna Dillon***

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