The desire for a better world has grown immensely throughout the pandemic, bringing forth investment strategies that take environmental and social governance factors into consideration. Companies and individuals are now re-evaluating how they invest, and are now considering impact investments to play small to prominent roles within their portfolio. Whether it’s in favor of climate change, or helping underserved communities meet basic needs, like food and housing- impact investing is here for the long haul. Below are some impact investing PR efforts catching our eye at FischTank PR:
“For those interested in taking a deeper dive into climate change impact investing, I would offer our “Head + Heart + Math” approach. We use this approach to evaluate companies’ environmental friendliness, as well as their financial viability. It’s an approach that even dedicated individual investors can use — not just impact-based holding companies like CoPeace.”
“Ensuring your investments will truly make a difference while building wealth takes a little time and research, but it’s worth it in the end. Whether you find these companies individually or through an impact holding company, now more than ever, it’s critical that our intended impact investments are actually helping to change the world for the better, and following the Head + Heart + Math formula helps us do just that.”
“Among sustainable investing strategies that consider environmental, social and governance (ESG) factors in addition to traditional financial metrics, impact investing is the most proactive. According to a New York Life Investments guide, impact investors use capital precisely to generate a positive impact on the planet, while still expecting a financial return.”
“In addition, socially responsible investors may be able to do good by actively owning the individual stocks of companies inconsistent with their values. For example, socially responsible investors can raise questions at a general meeting of the shareholders, file shareholder resolutions and complaints with regulators or issue statements to the news media.”
“Helmer Schukken, Managing Partner Rubio, added: ‘Impact investing is becoming the new normal and we are very excited that our current and new investors share our vision to invest in entrepreneurs that create impact and deliver financial returns. Together we can reshape industries in ways that move our planet forwards in a sustainable and inclusive way.;”
Impact investing PR?
Have you heard of any other news regarding impact investing? Or maybe you know of an impact investor that needs a PR professional’s help getting their message across? If so, drop it in the comments below!