NEW YORK, January 25, 2023 –  FischTank PR, a leading public relations and marketing firm spanning sustainability/cleantech, emerging tech, healthcare/biotech, real estate/proptech and professional services, today announced that founder and CEO Eric Fischgrund will moderate a panel entitled Greenwashing: Can You Back Up Your ESG Claims?, at IMN’s ESG & Decarbonizing Real Estate Forum (Winter) in Nashville, TN on February 7, 2023.

The panel features speakers including Breana Wheeler, Director of Operations at U.S. at BREEAM USA (BRE); Cope Willis, Managing Director, Sustainability at Greystar; Kelly Vickers, Vice President, ESG at Mill Creek Residential; Ryan Ray, Special Counsel for ESG & Sustainable Investing Strategy at Angelo Gordon; and Tama Huang, Strategic Advisor at Cherre.

Topics to be discussed by the panel include:

  • How are regulators combating greenwashing by pressuring companies, asset owners and asset managers to back up their ESG claims?
  • Public opinion and perception – Is ESG just a “PR stunt” to many companies?
  • Is the concept around ESG getting harder to defend when some of the largest companies and investors are exaggerating their ESG claims?
  • Are boards being given enough room to prioritize ESG into their corporate strategy?
  • Is market skepticism starting to impact the merits of ESG investing?
  • Regulation: Accelerating efforts to prevent greenwashing

Public relations, especially cleantech PR and real estate PR, is a critical tool for communicating ESG efforts to specific audiences as well as the general public. Of course, the PR tool is used by many to mislead and misinform, too often for the sole purpose of raising capital.

With nearly ten years leading FischTank PR and 15+ years in the industry, Eric Fischgrund has extensive experience helping companies with truly sustainable initiatives cut through the noise and tell their brand story. This is often done through media relations – engaging journalists at national, local and trade levels – as well as through corporate communications like blogging, press releases, shareholder newsletters and social media.

More on the ESG & Decarbonizing Real Estate Forum (Winter) from IMN.

Environmental, Social and Governance (ESG) is now playing a more prominent role in how companies around the globe operate, as well as how investors invest. In the real estate market ESG considerations are being embedded into every stage of the property lifecycle. Awareness is growing that the sector can have a significant positive impact on the environment, diversity and inclusion, social responsibility, and impact investment opportunities.

But ESG is not just about checking boxes and meeting requirements…Investors, employees, customers, suppliers and tenants are all paying attention, and are demanding that standards be raised.  Investors understand that ESG is a driver for long-term value and sustainability, and it has become an important part of the decision making around where they allocate capital.    

We’re excited to explore all of the issues surrounding ESG including impacts on development and investment, criteria for owners, managers, developers and builders; best practices to improve your ESG score; how to manage disclosures and reporting; impacts on residential and commercial markets; and strategies around closing the gap between profitability, sustainability and making real commitments to social change. 

Visit the IMN ESG & Decarbonizing Real Estate Forum (Winter) website to register or learn more.

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