FischTank PR, one of the top cleantech / sustainability PR firms in the US, recently contributed a piece to Renewable Energy World entitled 4 tips for the next generation of climate tech communicators.
FischTank PR CEO Eric Fischgrund wrote the piece intended to reach new professionals entering the industry. The article outlines four key areas:
- The importance of knowing your subject matter but being able to convey it in a way that’s both simple and informative
- Reading specific climate tech / renewables-focused media outlets and getting to know key journalists across your respective industry
- Establishing a network, either a digital one or one based on event and meetup networking
- Keeping a short memory and digging in – working in a progressive industry means so many ups and downs