While COVID-19 news slowly fades out, black lives matter protests erupt around the world. As the movement continues, a global array of brands and companies have used their platforms to speak out and take a stand on racial injustice and police violence. Sure, some of them are doing it for the brand PR, but others are more genuine in nature, appearing to take critical steps towards addressing racial injustices and issues.
Here’s a roundup of some companies who have spoken out and taken a position during the protests which has generated strong brand PR and media recognition:
Disney, Netflix, HBO, and more Hollywood companies have expressed solidarity with the George Floyd protests
“Disney-operated Hulu was one of the first to do so, saying on Saturday: “We support Black lives. Today, and every day. You are seen. You are heard. And we are with you.”
Disney and its other divisions like Marvel did not release statements until Sunday morning, saying: “We stand against racism. We stand for inclusion. We stand with our fellow black employees, storytellers, creators and the entire black community. We must unite and speak out.”
Companies like Netflix, McDonald’s, and Target are speaking out amid the George Floyd protests — and some are actually taking action
“We are working through a plan that we look forward to sharing with you. We want to convene a number of social justice, legal, and corporate entities to formulate a longer-term plan for addressing systemic inequality. Inequality in health, economic opportunity, public safety, and other sectors. We hope to join with government, but events of this past week make it clear that we cannot wait.”
“At TikTok we deeply value the diverse voices among our users, creators, artists, partners, and employees. We stand with the Black community and are proud to provide a platform where #blacklivesmatter and #georgefloyd generate powerful and important views with over 1 billion views. We are committed to fostering a space where everyone is seen and heard.”
“What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent.”
“Nike, which has said that only 10 percent of its 353 vice presidents as of 2017 were black, released a new ad on Friday that was reposted by other shoe companies like Adidas and Converse. “For once, don’t do it,” the spot said, beseeching people to stop pretending “there’s not a problem in America.”
Brand PR Amid Social Change – So Many Great Examples
Has your business spoken out regarding the black lives matter movement? Share some businesses that have taken a stand during this time, whether achieving strong brand PR or not, in the comments below.