AI is quickly reshaping the fitness industry, from wearable equipment to smart machines that guide you through workouts. Sports AI PR is helping transform fitness routines, blending technology with training. These innovations promise greater personalization, convenience and efficiency for users. Between startups and tech giants, the fitness world is looking to AI as it continues evolving into personal sports training. 

Sunny Health & Fitness Launches AI Fitness Coach 2.0Athletech News

To get started, Sunny AI Fitness Coach app users answer a short set of questions on their fitness goals, available time, equipment and current fitness level. The AI then recommends workouts developed by certified trainers, supported by an extensive movement library for correct form and safety. Plans span beginner to advanced levels.

Sunny Health & Fitness said it plans to keep refining the AI tool, adding new features, expanding the movement library and increasing customization. The Sunny AI Fitness Coach 2.0 is available now in the free SunnyFit App on iOS and Android.

I Was Wrong About Workout Buddy, Apple’s AI Coaching Vision Is Just Getting StartedCNET

Workout Buddy turns your Apple Watch into a friendly voice that lauds your achievements during workouts. The WatchOS 26 feature isn’t a full-blown fitness coach that can guide your training plan, but that doesn’t mean Apple isn’t headed there. In fact, Workout Buddy may be the clearest signal yet that Apple is laying the groundwork for something much bigger in terms of fitness tools and AI. 

At a time when investors and enthusiasts are critical about the company’s AI efforts, especially compared to competitors like Samsung and Google, Apple has a chance with Workout Buddy to show how its approach is different in a meaningful way. After the lukewarm debut of Apple Intelligence on the iPhone, Workout Buddy is the first time we’re seeing what Apple can do with AI on the watch. 

OxeFit is Shaking Up The Fitness Industry With AI-Infused TechD Magazine 

So far, the emerging fitness-tech company has distributed thousands of fitness devices to homes, police and fire stations, hotels, universities, and hospitals. Its signature products include the XS1, an in-home gym system that rolls up Pilates, strength training, SkiCross, rowing, kayaking, stand-up paddling, canoeing, SurfSwim, and gaming into one device. The company also sells the XP1 for commercial use. Both devices provide tailored workout programs and real-time feedback on their 32-inch and 43-inch flat screens, respectively. Some of the world’s best athletes have taken notice. Investors include Cowboys QB Dak Prescott, pro golfer Dustin Johnson, NHL legend Wayne Gretzky, and pro soccer player Harry Kane. To date, the company has raised $70 million. 

The Future Of AI In Personal TrainingForbes

The recent AI boom has impacted both the current state and future trajectory of many industries. The fitness sector is no exception. Although there have been companies out there exploring AI solutions to the needs of fitness professionals and clients for quite a while, they didn’t really start to proliferate until ChatGPT became a household name.

Under normal circumstances, it likely wouldn’t be worth your time to put too much stock into what any of these companies are trying to do, because the odds of them sticking around are just so low. However, the circumstances are unusual in that most of these startups are trying to accomplish the same thing as one another—they’re just going about it in slightly different ways. This suggests that there are real needs in the market, since many people acknowledge and are acting on them. Eventually, someone’s going to meet those needs—especially as AI technology naturally gets more sophisticated.

How AI Is Transforming Fitness AppsHealth and Fitness Association

AI algorithms can predictively project individual choices, preferences, geographic behaviors, and patterns by analyzing user data. This enables mobile apps to deliver truly personalized, tailored content, recommendations, and notifications, creating a more engaging and personalized user experience.

Also called machine learning bias or algorithm bias, AI bias refers to the occurrence of biased results due to the human biases that skew the original training data or AI algorithm—leading to distorted outputs and potentially harmful outcomes. Given that the foundational layer of AI is human data and decisions, any biases ingrained in our culture also become baked into the machine. In essence, AI is only as good as the information that feeds it.

By leveraging biomarkers rather than social data as a method of personalization, clubs can limit the amount of bias being introduced into the predictive models and output, addressing members’ specific needs or desires in ways that were never possible before.

Meet amp: How AI Is Shaping The Future Of FitnessEssence 

Such is the benefit of amp. The device, both through its app and through a freestyle mode, can help you tailor workouts with as little as five pounds and as heavy as 100 pounds of digital resistance (I told you it appears unassuming). It offers three smart resistance modes: Fixed, which provides constant weight throughout your range of motion; Band, which increases resistance as you move away from the starting position; and Eccentric, which adds resistance as you return to the starting point. You can switch between these modes to adapt to your progress. Unlike a bulky functional training machine at the gym, which takes up significant space, this equipment is compact enough to fit in a corner of your home or garage—though be mindful that brick walls are not able to support it.

Utilizing the app, you can get strength-training workouts tailored to your fitness needs and goals. Switch out the premium grey attachments that come with the device (the app gives instructions on how to do it, and they come out and clip in just like a seatbelt buckle), and move the amp’s arm up and down smoothly with the push of a button.

This AI-Powered Exercise Bike Gives You an Efficient Workout In Just 5 MinutesPrevention 

Hopping on an exercise bike is a great way to get your heart pumping. According to fitness experts, indoor cycling is one of the best easy, low-impact cardio workouts you can do. If you’re thinking of trying an exercise bike, look to the CAROL bike, which claims to deliver the shortest, most efficient cardiovascular workout in just five minutes. But how exactly does it work?

Ultimately, this bike is designed to make exercise more accessible and efficient, especially for busy people, notes White. “The CAROL bike is ideal for professionals who have limited time for working out, individuals who don’t enjoy long workouts or struggle with motivation, older adults or beginners who need low impact, guided workouts, and people returning to exercise and needing a time-efficient, scalable program,” he says.

After 4 months wearing the Oura Ring 4, here’s what you need to knowWomen’s Health

According to Oura, Smart Sensing is ‘powered by an algorithm that works with the research-grade sensors [including red, green and Infrared LEDs, an accelerometer and a digital temperature sensor] to make them even smarter and even more accurate. Those sensors don’t just measure your biometrics, they now adapt to your finger. Understanding its unique structure and skin tone, it intuitively finds the most efficient signal to monitor your health. The sensors adapt, working in the background to ensure accuracy. The result is a more accurate experience with fewer gaps in your data, all while optimising battery life.’

Is the Speediance Gym Monster 2 worth the investment? Here’s what I foundThe Manual 

Gyms usually have several big machines to accommodate a range of exercises. It’s part of the allure of the gym and one of the reasons why we pay a monthly membership. In the modern age, as technology advances, we’ve seen the dawn of multi-purpose gym machines that provide a number of different exercises and workouts in one system. 

One of the best features is that the GM2 helps you correct muscular imbalances. I realized I still tend to favor my right side with some exercises, and the AI let me know as I followed along with my workout, which was really helpful. The AI definitely helped me improve my form.

Acemate Delivers a Significant Advancement in Sports Technology Trend Hunter

Acemate has introduced an innovative tennis training robot that moves beyond traditional ball machines by incorporating real-time interactive rally capabilities. Currently available via Kickstarter with early adopter incentives, the product aims to address common limitations in solo tennis practice by offering adaptive, human-like gameplay without requiring a partner.

Acemate’s tennis training robot utilizes 4K cameras and AI-powered visual tracking to dynamically respond to a player’s shots. The device adjusts position and return speed to simulate an actual match. Acemate’s innovation features multiple training modes, including rally simulation and serve practice. The product also delivers performance analytics on metrics like ball speed and shot placement through a companion app.

Players struggling to find consistent practice partners would benefit from the robot’s ability to replicate competitive rallies as this will help athletes maintain rhythm and reaction skills.

Are you building the next big thing in sports AI? 

FischTank PR builds custom messaging and media strategies for organizations innovating the sports, fitness, and entertainment worlds with AI. As a top B2B and innovation tech PR firm covering GenAI, AI/ML, enterprise tech and more, we help forward-thinking companies earn meaningful exposure, advance key narratives and build brand awareness. 

If you’re interested in securing exposure for your company, reach out to us at [email protected].

***News roundup guest post from FischTank PR intern Abby Collins***

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Spotify
Consent to display content from - Spotify
Sound Cloud
Consent to display content from - Sound