PRNews – one of the leading sources of public relations and communications information and news – recently published “Getting Media Coverage in Cleantech and other Exploding Sectors,” an op-ed authored by FischTank PR founder and CEO Eric Fischgrund. FischTank PR is one of the leading cleantech PR firms, and the PRNews article contribution is intended to educate PR, communications and marketing professionals within renewable energy, sustainability and cleantech sectors.
Due to the high volume of projects, capital raises, partnerships and new technologies, cleantech and sustainability brands often struggle to make themselves heard above the noise. Too often, companies rush press releases, omit important information, or aren’t in sync with their partners and customers. This can result in disjointed storytelling which turns off readers and the cleantech journalists who write to inform them.
Fischgrund lays out FischTank PR’s general counsel for cleantech brands in a position to make news. We stress working with journalists as a resource; not rushing announcements and putting brands in the best position to succeed from a timing perspective; ensuring visual assets like photos, videos and renderings are in place; and zooming out to highlight big-picture impact.
FischTank PR is entrenched in all things renewable, cleantech and sustainability. Since our inception in 2013, we’ve worked with brands spanning solar, energy storage, grid-edge technologies, electric vehicle, battery chemistry and development, alternative fuels, bioplastics software and data, virtual power plants and solar + storage, greenbuilding and sustainable real estate, and more.
We understand that no two companies are alike. While the process for PR success may be similar, media relations campaigns always require a tailored approach. FischTank PR works with its clients to determine a clear communications strategy that all parties sign off on before execution. We leverage our client’s news, products and insights to generate media coverage spanning national/top-tier, industry trade, local, broadcast (radio/TV) and more.
If you’re looking for a PR firm with great industry understanding and a results-oriented approach to media relations, please contact us at [email protected].