Zanskar Geothermal Case Studyy

The Objective

Zanskar, an AI-powered geothermal discovery company, engaged FischTank to support its upcoming funding announcements while countering a growing industry narrative that naturally-occurring, or “conventional,” geothermal systems are tapped out in the U.S. Zanskar wanted to make clear that conventional geothermal isn’t exhausted, just hidden, and that its AI-driven discovery platform is finding it. The Series C, the largest investment to date in AI-enabled geothermal discovery, was the initial hook. FischTank’s job was getting this story in front of the right reporters with the right messaging to drive business impact.

Our Approach

FischTank pursued a top-tier exclusive to set the tone for the coverage that followed. We secured the exclusive with Wall Street Journal reporter Benoit Morenne and arranged a visit to one of Zanskar’s active discovery sites. This level of access resulted a deeply reported, visually rich piece that further established Zanskar as a commercial leader in the fast growing company geothermal industry. Once the exclusive was secured, we expanded outreach in waves across business and energy press, trade outlets, podcasts and local media across the American West, Zanskar’s target market.

Our core message throughout was that conventional geothermal can be developed using existing drilling technology, making it a faster, lower-risk path as compared to Enhanced Geothermal Systems (EGS) that often dominated media headlines.

The Results

The Wall Street Journal exclusive kicked off a string of coverage across business, national broadcast, technology, energy and trade publications, ultimately generating 50+ mentions.

Coverage continued to build in the following months as the team worked to counter the narrative that EGS is the only pathway forward for geothermal growth. FischTank used this funding announcement to highlight investor confidence in Zanskar’s work, showing belief in the commercial viability of naturally occurring geothermal systems.

Riding the momentum from the Series C, FischTank was able to successfully snowball impactful media coverage into Zanskar’s next funding announcement. Another first for the geothermal industry, this time, Zanskar raised debt financing – crucial capital that derisk the earliest stages of geothermal development. Once again, FischTank leveraged an exclusive to lock in breaking coverage with the Financial Times before conducting follow on pitching to additional industry and trade coverage.

Click on logos to left to view media coverage.

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