Sichenzia Ross Ference Carmel Case Studyy

The Objective

Sichenzia Ross Ference Carmel (SRFC) is a storied securities law firm counseling clients on capital markets initiatives. In late 2023, the firm acquired another firm and added its principal, Ross Carmel, as a name partner. With its increased size and new brand, the firm sought media visibility to both demonstrate its size and experience, as well as to support its SEO and ORM positions online in a way that reflect the brand’s maturity and stature. Further, the firm sought to re-establish its reputation as a leader counsel on all things IPO and public listings-related.

Sichenzia Ross Ference Carmel has been a FischTank client since September 2014.

Our Approach

FischTank identified the top reporters and publications covering capital markets activity, and began systematically connecting them with SRFC spokespersons, including the founding partners, to discuss category-specific subject matter. We kept a watchful eye on the latest capital markets news and trends, recent IPOs, uniquely structured deals, and other industry updates, enabling us to be the first to offer commentary and share insights for those media targets. This laser-focus on targeting the right journalists with exceptional speed formed the basis of our media relations program, enabling SRFC to speak with journalists in real-time and be a resource for their stories. Further, we counseled each spokesperson to speak directly to each respective trend/story, and share insights that were meaningful and insightful vs. fluffy and promotional, establishing the brand as a wealth of knowledge.

The Results

The relationships now established between SRFC and top IPO and capital markets reporters enables SRFC to be regularly featured in articles and coverage stories surrounding news that is shaping the IPO and capital markets. Top-tier outlets spanning Bloomberg TV, Forbes, Reuters, Entrepreneur, The Wall Street Journal, Law360 and more frequently conduct “check-ins” with SRFC spokespeople to hear deep insights on the current state of the IPO market, resulting in consistent brand visibility from them and hundreds of others. These broadcast (TV + radio + podcast) clips and media mentions are also significant assets for the brand’s LinkedIn and e-mail marketing programs, while the extensive syndication and backlinks assist with SRFC’s SEO and ORM positioning.

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Get in touch

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