Our Approach

From the media side, the first step toward success was developing our bench of media spokespeople and undergoing a brief media training to explain what we are trying to achieve. This also enabled us to build messaging for each practice area to ensure consistency. From there, our approach was two-fold – proactive thought leadership on key business leadership topics, and trendjacking relevant news (CEO moves, leadership issues, etc.) to speak as an authority.

For social media, we developed a cadence of monthly posts that had more variety, aimed at audience growth and engagement. We utilized tactics like videos, polls, and relevant hashtags to enhance our content, while also building an employee advocacy plan to ensure RHR team members were engaging and bringing content to their own (important) audiences.