Flawless Case Studyy

The Objective

Flawless was a startup in stealth – no live website, had never done a press release, and had never spoken publicly about their technology. FischTank was tasked with building a media launch plan to showcase the company’s industry-changing AI technology, reaching both global audiences and the Hollywood industry decision makers alike. A second challenge was the sensitivity around AI/video – particularly “deepfakes” – and ensuring that audiences understood that Flawless was not building deepfake technology, but an AI technology that can bring broader entertainment choices to the masses. Following the launch, Flawless wanted to remain a thought leader in AI related to entertainment and film.

Our Approach

With a first-of-its-kind technology like the Flawless AI platform, FischTank knew that having captivating multi-media assets would be critical, both for validation but also potential virality. We worked with Flawless to create a media asset package of videos and still images that showcase the technology in action – notably Tom Hanks as Forrest Gump, speaking in 6 different languages – to act as the centerpiece of our outreach for the Company launch. FischTank utilized an embargo strategy for launch, targeting media across international, top tier tech, entertainment, and consumer interest-type publications to ensure a major media presence on launch day as well as ongoing hype and media coverage as the media assets spread online and virality picked up steam. Following launch, FischTank utilized proactive media outreach and trendjacking techniques to ensure Flawless CEO Scott Mann was consistently opining on relevant topics to their industry while keeping the company in the spotlight.

The Results

In the 30 days after launch, FischTank achieved more than 100 articles for the Flawless launch across entertainment (Hollywood Reporter, Deadline, IMDB); top tier tech (Wired, The Verge, Gizmodo), and international press (AP, Reuters, BBC).

In the 8 months following launch, FischTank achieved more than 270 total articles across key audiences, establishing Flawless and its CEO Scott Mann as an industry leader in the discussion around AI and Hollywood/entertainment, while also discussing the difference between their technology and deepfakes. Flawless also received direct incoming new business leads from major Hollywood/entertainment studios who discovered the company through media. Flawless was also named a Time Magazine Best Invention (with FischTank managing the nomination).

Click on logos to left to view media coverage.

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