Aspen Power Case Studyy

The Objective

As an independent power producer, Aspen Power develops, funds, and owns distributed generations assets including industrial and community solar, and localized storage projects to provide reliable power directly to communities and businesses.

Acting as the developer, financier and owner, Aspen Power needed to engage with a broad spectrum of stakeholders to expand their solar development and scale nationwide. They believed proactive media relations would allow them to appeal to global financial institutions and organizations, along with flipping the perspective of local and rural communities on solar developments.

Our Approach

FischTank highlighted Aspen’s unique business structure and ability to transform local communities through solar installations.

We conducted introductory outreach to trade (solar + energy tech), national (B2B and top-tier) and local/state publications where Aspen had active project development. By leveraging customer testimony and results from project installments, this outreach validated Aspen’s tech and energy savings, highlighted how its technology and business structure provides economic value, and differentiated Aspen from other distributed energy generation providers.

FischTank also established thought leadership for Aspen’s executives within hyper-local, state and national publications on the advantages of community solar farms and the need for accessible clean energy, establishing the company as a leader in the solar sector, a space that’s becoming highly competitive. FischTank also tapped Aspen’s policy executives to provide perspectives on state and national laws that would impact the future of power generation and solar developments.

Finally, FischTank conducted exclusive and embargo outreach around press releases for several large announcements, including various state project completions, financial milestones and other company news.

The Results

The Aspen team pitched hundreds of reporters across dozens of top-tier national, trade and local media outlets. Campaigns resulted in well over 100 placements in local, industry, and prominent business and finance outlets over the course of a year, with highlights including Wall Street Journal, Financial Times, Associated Press and more.

Through consistent media relations, Aspen earned global recognition when the Financial Times visited one of their sites in New York State. Further establishing Aspen as an industry leader, Aspen was featured throughout an industry leading news publication.

While the greater industry faced political headwinds, Aspen’s recent funding announcement was framed as a major win for solar in the U.S., further showing its a resilient, reliable energy source.

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Get in touch

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32 Broadway, Suite 1701
New York, NY 10004

Phone

+1 646 699 1414

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