Shannon Viant is an Account Director with FischTank PR. Shannon is a seasoned communications professional with over a decade of experience developing, delivering and managing all aspects of PR programs across a wide variety of B2B industry verticals including but not limited to law firms, non-profits, commercial real estate, tech, health and wellness and franchising clients.
Whether a Fortune 500 company or small mom-and-pop business, Shannon takes pride in her tailored approach to every client initiative she works on. Shannon’s success lies in her ability to build personal and trusted relationships with her teams, clients and the media. With a knack for storytelling, Shannon’s work has resulted in meaningful coverage for her clients in top-tier outlets such as the Associated Press, Business Insider, Bloomberg, Entrepreneur, CNBC, Cheddar, as well as dozens of local and trade publications.
Shannon obtained her bachelor’s degree in Public Relations from Barry University. A (proud) North Jersey native, Shannon ditched the Northeast for sunny Fort Lauderdale with her husband, Ezequiel. When she’s not writing a compelling pitch or researching the perfect media contact for her clients, you can find Shannon at the beach with a good book or binge watching reruns of The Office and any and every true-crime series Netflix has to offer.
